Food Expo 2009 at Manila

Manila Food and Beverage Expo 2009

June 16, 2009, 7:23pm

Distinguished from agriculture as a separate industry, the food and beverage industry is now more focused on technology and mechanical manipulation of raw foods to create more value-added food products. It is composed of companies involved in processing raw food materials, manufacturing, packaging, and distributing food or drink – steps in food production after harvest and before retail purchase.

In the food industry, dairy products are the largest, followed by baked and cereal items, and chilled foods. The beverage segment is composed of alcoholic and non-alcoholic beverages. Beer, cider, and other alcoholic beverages make up the bulk of the market. The food and beverages industry is very competitive and relies on advertising to promote brand names. Since the 1980’s, there have been many mergers and acquisitions of food and beverage companies, and the trend continues today as competition increases and consumers try to stretch their peso further. Another trend in the industry diversity in the Philippines is reflected in the food range available, with many Asian, European, American, and Middle Eastern-influenced specialty products. Worldwide, demand is also on the rise for this type of food as more people adopt a lifestyle which includes less time for the preparation of food.

We congratulate the participants and organizers of the Manila Food and Beverages Expo 2009 and wish them success in all their endeavors.